Innovation, perhaps tautologically, comes from the cutting edge. In the world of cars, we owe disc brakes, dual overhead cams, and MacPerson struts (to name just a few) to car racing. This is the world I was discussing at the beginning of the month, when I said we need a lot more and better computer scientists working in languages like Rust, if we’re going to keep pushing innovation over the coming decades. But profit comes from selling polished commodities to the middle class. Mercedes makes its money from the S-Class, not the C or E. Ditto, Ford with the F-150, BMW with the 5-Series, etc…, etc…. To complete our analogy, this is No Code in the technology world. No Code is a movement that lets regular people (i.e., business people) create software products without writing any software. What kinds of things can you write with no-code tools? Well, back in April, Product Hunt ran a contest and got 120 entries that cover quite a lot of ground. And while most of those things seem really simple, many problems that need solving actually are pretty simple. Plus, every day, the suite of tools available for writing no-code products gets better. Five years ago, Vladimir Leytus cloned Twitter without writing a line of code, to demonstrate what Bubble could do; and he just updated it recently. If you have an idea and want to build an app, check out this list of tools by HackerNoon. And whether you’re an investor or a user, keep your eye on the no-code tools start-up scene — it looks like half-a-billion dollars are going into the space this year at the venture stage.